The pen itself is un-branded and we edit in company logos onto the pen to provide that extra element of personalisation. The lines that you then see being drawn in are created using Vector graphic software, namely Adobe Illustrator.

This allows us to rough out each scene first and then carefully trace with clean accurate vector lines. These digital files are then imported into he whiteboard animation software, which then cleverly tracks the vector lines and gives the illusion that the hand is drawing the lines in. Working this way allows us to make quick changes to the drawings if required, and makes it easier to time drawings to the dialogue and ultimately create better quality, more engaging videos.

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